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Colleges and marketers are just starting to try to understand how to measure the success of their social-media efforts, says Mr. Stoner. Many are counting "touches"—the number of Twitter followers, the hits on a Web site, the number of friends or comments on a Facebook page. The more difficult question, he says, is, What do these measurements mean? Do tweets, blog posts, and Facebook "likes" translate into someone choosing your college, recommending it to a friend, attending an alumni event, or making a donation?

Three Reasons Students Should Own Your Classroom’s Twitter and Instagram Accounts

We must think more critically about how we communicate via social media.

1. Genuine Digital Citizenship Opportunities

Teaching Wikipedia in 5 Easy Steps: *Use it as background information *Use it for technology terms *Use it for current pop cultural literacy *Use it for the Keywords *Use it for the REFERENCES at the bottom of the page!

4 ways to use Wikipedia (hint: never cite it) Teachers: Please stop prohibiting the use of Wikipedia 20 Little Known Ways to Use Wikipedia Study: Wikipedia as accurate as Encyclopedia Britannica Schiff, Stacy. “Know it all: Can Wikipedia conquer expertise?” The New Yorker, February 26, 2006 And: Yes students, there’s a world beyond Wikipedia **Several years ago, Nature magazine did a comparison of material available on Wikipedia and Brittanica and concluded that Brittanica was somewhat, but not overwhelmingly, more accurate than Wikipedia. Brittanica lodged a complaint, and here, you can see what it complained about as well as Nature’s response. Nature compared articles from both organizations on various topics and sent them to experts to review. Per article, the averages were: 2.92 mistakes per article for Britannica and 3.86 for Wikipedia. -0- Follow The Answer Sheet every day by bookmarking http://www.washingtonpost.com/blogs/answer-sheet. And for admissions advice, college news and links to campus papers, please check out our Higher Education page. Bookmark it! var entrycat = ' ' By Valerie Strauss  |  05:00 AM ET, 09/07/2011 .connect_widget .connect_widget_text .connect_widget_connected_text a {display:block;} #center {overflow:visible;} /*.override-width iframe {width:274px !important;}*/ Tumblr Reddit Stumbleupon Digg Delicious LinkedIn http://platform.twitter.com/widgets/tweet_button.html#_=1315504289567&count=horizontal&counturl=http%3A%2F%2Fwww.washingtonpost.com%2Fblogs%2Fanswer-sheet%2Fpost%2F

The great thing about sharing online is that you never know who is going to discover what you share. Something that you think has been said one hundred times over might be brand new to someone else. We all have something to share.

having students write a weekly reflective blog post. They don't have to write complex blog posts, just a short summary of their learning and observations that week will do. In this way students can learn from each other. Even if they don't pick up anything brand new from this process, they will at least be reminding each other of what they have learned that week.