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Should teachers be approaching reading literacy differently because of these findings?

Absolutely not. This is based on reading on websites and if you look at the "heatmaps" of eye tracking people focus on where the content is dense. Of course people read across the top of a webpage first, that is where the heading and introduction are. Then they move down the side, where the menus are in general. People even focused on the ads to the right. This is more a commentary on modern website design than anything to do with reading.