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Roland Gesthuizen

Barry Schwartz on the paradox of choice | Video on TED.com - 60 views

www.ted.com/..._on_the_paradox_of_choice.html

TED video choice psychology paradox TEDTalks

shared by Roland Gesthuizen on 05 Dec 11 - Cached
  • Roland Gesthuizen on 05 Dec 11
     
    Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
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