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Love the design of the Pop Up Birthday Card as it has a lot of layers to it. Outward appearance as a nice triangle pattern design tied with a bow Upon opening the receiver is surprised with balloons and a birthday greeting. he balloon and happy birthday pop-up won't stand on it's own (unless you force it back, later on, *), but good as a surprise upon initial opening nevertheless The card itself has a nice design to it also as it's not just a blank background with the amazon logo. it has several objects displayed on the card like a bike, shoes, guitar. Doesn't have a happy birthday greeting which makes sense as you don't want to be repetitive with your presentation The redeeming card is easy. There's a peel of sticker (instead of scratcher), so no need to worry about scratching off the text of the code. If you use the amazon app you can redeem the amount in seconds: click the camera option Overall, will make an amazing gift for someone's birthday (especially when you don't really know what to get them)