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Drienyovszki János

Huawei - Expert's Forum--User-generated content: opportunities for wireless o... - 0 views

www.huawei.com/...view.do

Somogyi Gábor

shared by Drienyovszki János on 20 Apr 09 - Cached
  • They have been largely caught unawares by the growth of such sites as Flickr, YouTube, OhMyNews and MySpace. Their growth stems from both better broadband availability and the increased scope for tribalism, identity expression and personalisation that user-generated content provides. Paul Saffo of the marvellously titled Institute of the Future notes that this could herald a 'Cambrian explosion' of creativity: a flowering of expressive diversity on the scale of the eponymous proliferation of biological species 530 million years ago. So what does this trend mean for wireless carriers? John Delaney looks at the implications.
  • Mobile operators are well-placed to benefit from the explosion of interest in user-generated content (UGC). It fits well as an extension of the trend to personalize that is already so successful in the mobile environment, and offers a way to monetize the wealth of 'user-generated content' currently residing (unsent) on mobile terminals worldwide.
  • Other trends facilitating the growth in content include: The growth in storage capacity, coupled with ever cheaper prices. The growth of standardized, non-proprietary capacity in mobile phones encourages both sharing across other devices and upgrading.
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  • Operator reluctance to both lower the price of carriage and facilitate access to off-portal content will restrict the growth of mobile user-generated content.
  • During the last two years we have seen a considerable growth in online social networking sites and (often by extension) those that feature user-generated content, among the most successful of which are YouTube, MySpace and Second Life.
  • At the moment, around 10% of heavy users generate 40% of all MMS traffic
  • Recent research conducted by Nokia indicated that in emerging markets a very high percentage of users consider their phone as their primary camera (68% in India).
  • o take one example, an early band of foot fetishists has split into those who prefer tickling, different types of toe, or simply the pure aesthetics of the shape of the foot.
  • Users pay £0.50 to post a video via MMS to the See Me TV site. The most popular clips appear at the top of the browser menu, and 3 also adds categories so that customers can navigate to different types of clips. Viewer downloads are charged at a minimum of £0.10 each, of which 10% is returned to the originator of the content, with 3 pocketing the remainder. By September 2006, 3 had received more than 100,000 video clips from customers willing to share their recordings, with an average of over 1 million downloads per month. It had paid out a total of £250,000 to creators of the content, and recorded a tidy gross margin of 90%.
  • people falling over seems perennially popular).
  • his is growing, with customers being made aware of the possibilities of their mobile terminal for creating user-generated content in two ways: Much of the popular content on YouTube and other popular sites is recorded using the video function on camera phones. This in turn provides a trigger to other viewers to generate similar content User-generated content recorded on the mobile phone is increasingly featured on major news sites, such as BBC Online, and Yahoo! News. This was apparent in the aftermath of the London bombings in July 2005, when both websites posted material captured on the mobile phones of the public before their reporters could get to the scene.
  • Operators and vendors have already taken considerable steps to make the uploading of content to the network much easier.
  • Drienyovszki János on 20 Apr 09
     
    Egy érdekes a cikk a UGC-ekről amelyek mobilokon születnek. Bizonyos cégek arra szakosodnak hogy előfizetésért cserébe a felhasználó képeket, kommenteket, blogot tölthet fel a mobiljáról.
Mónika Herke

82 Million User-Generated Content Creators and Counting - 0 views

mashable.com/...user-generated-content-growth

Somogyi Gábor

shared by Mónika Herke on 20 Apr 09 - Cached
  • Hanna Melykuti on 20 Apr 09
     
    Érdekes cikk az USA-beli UGC-ekről. 2008-ban például több, mint 82 millióan állítottak ellő internetes tartalmat, ez szám pedig 2013 várhatóan 115 millióra fog növekedni. Egy hasznos táblázat is látható a cikkben, ami a különféle UGC-eket tartalom szerint sorolja be (video feltöltés, virtuális szervezetek, blogok, virtuális világok).
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