It is no secret that mass media is an important part of today’s cultural landscape. But while people are consuming media, they are also creating it. More and more, people are creating their own messages, sharing the work of others, and excerpting from other people’s work as part of their own creativity, learning and development. Therefore, there is a need for a strong understanding of the concepts of copyright and fair use and how to apply it in an educational setting.

"The entire lecture approach is more like a shotgun approach: everyone gets one taste of the same level of instruction. With the flipped classroom, teachers are no longer restricted by that because that's provided at this kid's own pace, at home, off campus." - Mark Washington Director of Technology and Media Services for the Port Huron Area School District, Mich