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Viral Logo Vehicle Magnet $5.00

A graphic he created in a couple of hours in his apartment at the Whitney Center at Rowan University to support Jersey Shore victims of Hurricane Sandy has garnered worldwide attention

For information on all of the efforts—known as Rowan Relief—visit www.facebook.com/rowanrelief or www.rowan.edu/rowanrelief.

“I posted it harmlessly to Facebook,” he continued. “I thought maybe I’d print a couple of hundred t-shirts and sell them to my friends from a box at Rowan.” Instead, the graphic went viral, reaching an estimated 400,000 people through social media in just a few hours.

Koch knew he needed help to make his real goal—raising money for relief efforts through t-shirt sales—a reality.

Koch went to his bosses at ERGO clothing, where he had interned as a designer over the summer, and asked them if they would help.

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ERGO co-founder Pete DiSpirito was on board immediately.

“Restore the Shore” is now “Restore the Shore Projects” and, this week, ERGO will present a check for $100,000 to Waves for Water, a non-profit organization founded by surfers that is providing shore relief efforts.

Information can be found at facebook.com/restoretheshoreprojects

“We’re not making a single dime,” says Koch

Koch is admittedly dazed by the way his idea has taken off. But he’s also genuinely pleased.

the Jersey Shore—its memories, its magic—resonates with so many people.

“We sold $100,000 in t-shirts in the first couple of hours,” says Koch. “It was ridiculous. Travis and I were just two college kids who live at the shore and were trying to do a good thing. Everyone wants their beaches saved.”