Twitter Traffic More Valuable than Facebook or Digg for Video Publishers - 0 views
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“Despite Twitter’s erstwhile reputation as a soapbox for ephemeral thoughts (i.e. “long line at Starbucks…argh!”), the data tells another story: as a platform, Twitter refers among the most engaged video viewers out there. One possible reason for this might be the fact that the service allows one-way following, which means everyone’s feed is hyper-customized, with less noise caused by needless “friend” reciprocation or, in the case of Digg, a crowded homepage. This way, if someone links to a video from Twitter, there is already a built-in selection bias.”
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I haven't done a quantitative study as TubeMogul has for video, but I suspect that you'll find the same dynamic for many other types of content like blog articles as well. My personal experience with my own content is that Twitter has delivered a more targetted audience than Facebook or MySpace, so far, and one that is more engaged with my content. I've invested a lot of time in Facebook and MySpace presence, so my hope is that they can still re-tune to address my needs, but for now Twitter works.
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This doesn't surprise me at all. When most people are on twitter...they are looking for good content to watch, interact and share with their audiences.
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是啊，毕竟twitter主要是做分享的工作，甚至远远超越了它最初最期望的"与好友保持联络"的初终。可以说，是twitter，才让分享精神第一次真真正正的站起了来！
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研究twitter价值的非常好的文章！
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"Despite Twitter's erstwhile reputation as a soapbox for ephemeral thoughts (i.e. "long line at Starbucks…argh!"), the data tells another story: as a platform, Twitter refers among the most engaged video viewers out there. One possible reason for this might be the fact that the service allows one-way following, which means everyone's feed is hyper-customized, with less noise caused by needless "friend" reciprocation or, in the case of Digg, a crowded homepage. This way, if someone links to a video from Twitter, there is already a built-in selection bias."
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