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Student evaluations and a heavy reliance on them can be problematic for several reasons, the authors of the paper argued. Departments can misinterpret these evaluations by comparing averages for all instructors in similar courses, which can be a very imprecise measure. Moreover, instructors may alter their teaching methods solely to boost their student evaluation scores. The potential problems, according to the paper. Teachers might try to entertain and not educate. "To instructors, generating positive student answers to questions about overall effectiveness and communication skills may smack of entertainment and dumbing down," the paper says. Professors might try to drive out malcontents or otherwise unhappy students before the end-of-semester evaluations. Instructors might avoid attempts at innovation and play it safe in the classroom just to get better evaluations.

The ECP submission form and the extensive ECP rubric provide an outstanding frame of reference for reflecting on and reviewing online course elements.  Through the years I've served as a director in the program, I have spoken with many individual faculty members as well as many members of design and development teams. Many have used the ECP rubric in a number of creative ways - helping to raise awareness on what is needed for quality online learning strategies and guiding course evaluations.  In fact, the ECP rubric identifies seventeen important elements needed for effective online learning and provides details on the criteria that would deem each category exemplary.  The ECP submission form requires careful thought and reflection about course design, interaction and collaboration, assessment, and learner support as well as a narrative describing the best practices demonstrated in the course for each category.