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SEO Web Design Los Angeles

started by Clap Creative on 03 Feb 16
  • Clap Creative
     

    You are the marketing manager for your
    company and tasked with rebuilding your company's website, however, you
    have no online marketing experience and have no idea what to look for or
    who to hire to build your website. Perfect, this article
    is for you and will help the inexperienced internet marketer better
    understand website optimization and the questions to ask when hiring a
    website development company.










    SEO Web Design vs Traditional Website Development - ClapCreative






















    Web Design Los Angeles and Search Engine Optimization (SEO) Considerations










    Many first and second generation websites are more
    than a decade old, designed with little to no thought about website
    optimization, in terms of both search engine optimization and user
    engagement optimization. So what? What is web optimization and why is it
    needed?










    What good is a website if it cannot be found in
    the search engines? What good is a website if the user experience is
    poor and visitors leave one's website immediately? In some cases, not
    having a website is probably better than having a website design that is
    so poor as to leave visitors with a negative view of your organization.










    SEO web design is the process of
    designing a website that is visually appealing and simple to use as well
    as developed with ClapCreative











    Fall is the perfect time for organizations to
    review and evaluate their online marketing strategy and the impression
    of one's website design and experience. If your website is less than
    stellar, your company is at a competitive disadvantage. As a marketing
    manager, one of the most direct ways to improve your company's brand
    reputation and potential for success is to ensure your organization's
    website is visually impressive, intuitive and interesting to visit. Now
    is the time to make plans for a better website next year.










    What to Look for When Redesigning a Website










    Depending upon the industry and level of
    competition, a website redesign can be fairly straight forward or fairly
    complex for those organizations offering many products or services.
    Here is a list of several important considerations when vetting a SEO Company Los Angeles
    (I suggest going with a marketing agency, rather than a small website
    design firm/person, because of the broader scope and resources available
    with an agency.):










    1. Establish a baseline - research
    your competitors. A practical starting point when deciding what one
    website should looks like and how it should function, is to take a look
    at your competition and how their website is designed. Do your homework
    ahead of time and discuss with management those websites that are liked
    and those that are not. This will become a great starting point toward
    understanding what is desired as well as what to avoid.










    2. When researching your
    competitors, try to understand why some competitors rank well and why
    others cannot be found in the first page or two of results. While the
    inexperienced marketing manager may not know what to look for, visually
    evaluating your competitor's websites will begin your journey into
    better understanding what terms are used, where they are positioned and
    how the website is laid-out, that is, its menu and navigation.










    INSIDE TIP: When you find a website
    you like, take a look at the bottom of the page to see if credit has
    been provided to the website design firm. You may wish to contact this
    design agency, who can provide valuable insight and an idea of cost.










    3. Contact at least three digital
    marketing agencies to discuss their approach, past clients (listen for
    experience in your industry) and price. Ask them about what role search
    engine optimization and visitor engagement play in their website design
    and development process. Take notes and ask questions. If you are
    unfamiliar with certain topics, educate yourself to better evaluate the
    answers received.










    4. Ask for references. The best
    way to understand the capabilities and success of a design agency is to
    speak with previous and current clients. Take a look at the website(s)
    of these clients. Do all the websites look the same? Or, is each website
    crafted to fit the individual needs of each client? Differentiation of
    website design from one agency shows diversity and an ability to adapt
    to different industries and situations.










    5. Still unsure of how to proceed?
    Ask for a website review, or audit, from the short list of agencies
    being considered. Which agency conducted the most thorough website
    audit? Who was able to walk you through the results and provide
    sufficiently clear explanations and course(s) of action?










    INSIDE TIP: Most agencies will
    provide a FREE website evaluation, which is a great way for you to
    better understand current website issues and solutions. An agency may
    require a much more in-depth analysis (for a fee) prior to final design
    and development.










    STILL NEED HELP WITH YOUR WEBSITE REDESIGN, CONTACT CLAPCREATIVE FOR A FREE WEBSITE AUDIT AND TO DISCUSS YOUR WEBSITE GOALS!


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