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Operators traditionally associated with online casino sites, including Europe's largest operator, Bwin.Party, as well as leading casino software developer Playtech, have expressed an interest in expanding into the social media arena. Conversely, leading lights of social gaming, Zynga, who created Farmville and Cityville, are looking to expand into the gambling sector. Zynga recently appointed two lobbyists to their ranks, Justin McCarthy and Jeffrey Peck, known for their support of the legalisation and regulation of online casino gaming in the United States

Related Articles Will Facebook and Zynga Embarrass Analysts? New Stock Coverage: Facebook Makes Enemies, Fair Weather Acquaintances, and Best Friends Forever Amarin Corporation and Ericsson Among Most Active Stocks in Pre-Market Today on the Nasdaq More by Inspin.com Winning More NFL Bets in 2012 Delaware Moving Closer to Legalized Online Gambling? 9 Basketball Betting Tips That Can Increase Your Winning Percentage 2-3% What's the Buzz? 30 top traders on these stocks and more      ZNGA   5.02  (+1.41%)       WYNN   96.75  (-3.87%)  With the legalization of online gambling activities quickly sweeping through the nation, some of the top sportsbooks and the leading play-for-free poker companies could be in positions to make a move into the real money sweepstakes. Zynga (ZNGA), which runs a very popular brand of free poker over social networks, has seen its poker brand grow by leaps and bounds over the last year. It's no coincidence that over that same time, various scandals surrounding UltimateBet and Full Tilt Poker have reduced the number of options for players to play paid poker. Many of those people have turned to Zynga to get their fix. Read more: http://www.minyanville.com/special-features/sports-business/articles/ZNGA-zynga-onling-gambling-social-media/7/12/2012/id/42334#ixzz20SepThWh