Objectives
To understand the current 'State of the Nation' with regards to internet literacy
To segment the online population based on internet literacy
Qualitative exploration of the State of the Nation
* What are they doing online?
* How well?
* How confident are they?
* What would they like to be able to do?
Segmenting the UK population
* Focus on behaviours, needs and drivers
* Recommend how BBC can promote new ways of using online activities, & increase confidence