Published on April 11, 2012 Edward Andersson discusses what digital technology means for engagement and what the strengths and weaknesses are of engaging online. A week ago I gave a talk at Government Digital Services on Digital and face to face engagement. This post is a summary of what I said.
The report, entitled " Make or Break: The UK's Digital Future", urges the incoming Government to seize the opportunity to secure the UK's place as a global digital leader by, among other things: making digital literacy a core subject at school, alongside English and Maths; viewing the internet as important as a utility, accessible to all; and putting a single 'Digital Agenda' at the heart of Government.
5 principles of Digital Capability 1.Put user needs ahead of process. 2.Start small, and improve from there. 3.Make the most of digital tools. 4.Manage risk, don't be blocked by it. 5.Feel empowered to innovate.