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An' logics can do a Iotta things that ain't been found out yet.

In theory, a censor block is gonna come on an' the screen will say severely, "Public Policy Forbids This Service."

The screen says, "Service question: What is your name?" She is kinda puzzled, but she punches it. The screen sputters an' then says: "Secretarial Service Demonstration! You—" It reels off her name, address, age, sex, coloring, the amounts of all her charge accounts in all the stores, my name as her husband, how much I get a week, the fact that I've been pinched three times—twice was traffic stuff, and once for a argument I got in with a guy—and the interestin' item that once when she was mad with me she left me for three weeks an' had her address changed to her folks' home. Then it says, brisk: "Logics Service will hereafter keep your personal accounts, take messages, and locate persons you may wish to get in touch with. This demonstration is to introduce the service."

Then I sweat!

Logics are civilization! If we shut off logics, we go back to a kind of civilization we have forgotten how to run!

That couldn't be allowed out general, of course. You gotta make room for kids to grow up. But it's a pretty good world, now Joe's turned off. Maybe I'll turn him on long enough to learn how to stay in it. But on the other hand, maybe—

To prosper and stay relevant, he said, Microsoft must embrace this change and get to grips with a world that cares about "continuous services" rather than computers

"One of the lessons I've learned is that so many of these great innovators, Darwin is a great example of this, one shared characteristic they all seem to have is a lot of hobbies."

So what should companies be doing to foster innovation in their workforces?

"I think there's this abiding belief that markets drive innovation, corporations drive innovation, entrepreneurs driven by financial reward drive innovation, and while that's certainly true in many cases there's also this very rich long history of important world-changing ideas coming out of the more or less intellectual commons of the universities.

"Go for a walk; cultivate hunches; write everything down; but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies, frequent coffee houses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent."

SAP's software is also being deployed on offshore oil rigs and even in hospitals around the world. This allows diabetic patients, for example, to have their blood sugar levels monitored and insulin administered if it gets dangerously high.

Future applications that are being discussed include the military, such as real-time monitoring of troop and tank movements. StreamBase is already used by the US National Security Agency to monitor security threats. "It's difficult to think of an industry that isn't affected by real-time," Mr Palmer says.