These days one witty Tweet, one clever blog post, one devastating video - forwarded to hundreds of friends at the click of a mouse - can snowball and kill a product or damage a company's share price.
BBC News - Why companies watch your every Facebook, YouTube, Twitter move - 0 views
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It's a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage?
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At the most basic, these tools measure the volume of social media chatter. Researchers at Hewlett Packard showed that they can accurately predict a Hollywood movie's box office takings by counting how often it is mentioned on Twitter before it opens.
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Can your social networking profile get you a pay rise? - 0 views
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by watching his Chatter dashboard, Benioff says he can spot - and reward - pivotal individuals who might not have come to his attention in the past
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If these tools take off, then perhaps 'pivotal individuals' within companies really will get noticed, and businesses will become better meritocracies as a result.
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Of 3,500 employees in a range of companies and economies, 58% said they would contribute more ideas to their company if they were more likely to be rewarded for them.
Tumblr - 1 views
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Yeah, I think its most popular with photographers. I started one for fun this semester. Check it out, if you want: http://treesclaptheirhands.tumblr.com
Dashboard * ScribTeX online LaTeX editor - 0 views
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