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Kevin Watson

Open Science Summit Videos - At last. | Science 3.0 - 0 views

  • The summit focussed mainly on open data, open access and open knowledge, although there were a lot of interesting ideas, many of which we have since tried to incorporate here (such as microfinancing via flattr). To whet your appetite, here’s the opening discussion.
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    Interesting ideas on how open access, open data, and open knowledge can all be incorporated into the field of science. Good video.
Parker Woody

Free Journals Grow Amid Ongoing Debate -- Kaiser 329 (5994): 896 -- Science - 0 views

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    Great article on the open access campaign of scholarly journals.
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    Article on the open access campaign of scientific journals
Kevin Watson

Scholarly Communications @ Duke » What is Open Science? - 1 views

  • The spirit of these principles is that there should be transparency to the methods, observations, data collection, data access, communication, collaboration and research tools.  Instead of limiting the sharing of the practice of science to publication of selected results, the entire scientific process should be exposed to potential users, collaborators and extenders of the work.
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    Good short blog on some applications of using Open Science.
Kevin Watson

Wikimedia Foundation - 0 views

    • Kevin Watson
       
      It's interesting how many teachers will not allow you to use Wikipedia as a source, but in light of this digital civilization class, isn't it a form of Open Access Information, and shouldn't it be praised in a way?
  • Imagine a world in which every single human being can freely share in the sum of all knowledge. That's our commitment.
Brandon McCloskey

BBC News - Why companies watch your every Facebook, YouTube, Twitter move - 0 views

  • These days one witty Tweet, one clever blog post, one devastating video - forwarded to hundreds of friends at the click of a mouse - can snowball and kill a product or damage a company's share price.
  • It's a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage?
  • At the most basic, these tools measure the volume of social media chatter. Researchers at Hewlett Packard showed that they can accurately predict a Hollywood movie's box office takings by counting how often it is mentioned on Twitter before it opens.
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  • One European clothing company, popular with inner city youth in the United States, admits privately that its social media team is baffled by its customers' ever changing slang, and even the online Urban Dictionary provides little help.
  • Social media is quickly becoming a customer relationship management system, as companies have "for the first time access to people's minds in real-time," says Jorn Lyseggen. The tools on offer provide companies with dashboards that show trends, hot topics, the reach of brands, customer mood and how competitors are doing.
  • Social media may be all the buzz, but in reality "only a few firms get it [and use it], it's of peripheral interest for most", says Tom Austin at technology consultancy Gartner. Few realise that using social media has become much more than customer service and reputation management.
  • many social media tools are poorly integrated into the corporate workflow
  • But there are dangers. Financial Times columnist Lucy Kellaway warns that the obsession with social networking can make management lose focus.
  • To survive the world of social media, companies have to throw away their old marketing playbook.
  • "don't push... and don't pretend you are hip"
  • "Once companies have worked out that they should do something with social media, they usually don't know how to do it,"
  • "If you want to influence the people who influence your customers, that's a very powerful game, but it's also very dangerous if you get it wrong."
  • it's not about how many friends or followers somebody has, but whether they make an impact.
  • When Virgin America recently launched new routes from California to Toronto, it used Klout to identify a small group of social media "influencers" and gave them free flights. This generated thousands of tweets, triggered press coverage and delivered more immediate impact than traditional advertising.
  • "Consumers are spending their attention on social media," he says, but firms don't know how to repay them properly. "There's no manual for that yet."
  • Social media are dynamic, and today's Twitter may be tomorrow's forgotten website. "Don't assume that what works today will work tomorrow," says Tom Austin at Gartner. "Your model has to be continually adapted."
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