"Urbanscale was founded by Adam Greenfield in 2010 to bring a human-centered perspective to the design of products, services, and spatial interventions wherever networked information technology intersects the urban condition, for the benefit of everybody who lives, works, strives, and dreams in the world's cities.
We work with municipal, public-sector and private organizations on one-off and long-term consulting projects, as well as developing our own products. Our expertise in interaction and interface design, ethnography, graphic design, typography, cartography and software development is complemented by extensive experience working in North America, Europe and Asia."
In one way this is just another viral video. In another, I would say it is a nice example of how emotions can be transferred via the web. It is an fake-interview via some skype-like software in which people are being pranked. At the end though, it shows very well how emotions might be carried not only within the video but also to the viewer.
Yes, and it's also a piece of viral marketing, showing how companies are getting better and better at using this format to elicit and manipulate emotions. Which is not to take anything away from the power of webcams to transfer emotions.