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The concepts of digital citizenship and citizenship 2.0 are particularly relevant in the context of globalisation and the knowledge economy. The most recent technology standards for students published by ISTE enshrine a major category for digital citizenship (ISTE, 2007). "Digital citizenship" is now being dubbed as "citizen 2.0" and in the simplest terms it refers to the ability to participate in society online and to use technology appropriately. Digital citizenship represents capacity, belonging, and the potential for political and economic engagement in society in the information age (O‟Brien, 2008). Digital citizens practice conscientious use of technology, demonstrate responsible use of information, and maintain a positive attitude to learning with technology (ISTE 2007 cited in Richards, 2010). The affordances of the recent raft of web 2.0 technologies - sharing, collaborating, networking, customising and personalization enable new forms of civic participation which are changing existing social relations (Punie & Cabrera, 2006). Social communication technologies offer new channels for political engagement, contacting officials, and discussing issues. The network effects or benefits of bringing people together online exceed the satisfaction gained by individual participants - creating what economists call "positive externalities" or spill over benefits.