How companies used social media during Hurricane Sandy | World news | guardian.co.uk - 0 views
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Rivkah WC on 26 Apr 13Con Edison-largest investment owned energy company
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Con Edison, MTA and JetBlue gathered to discuss their interactions with people through the storm and how that had changed their practices after Sandy moved on.
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Aaron Donovan, media liaison at the MTA, said the agency had focussed on Twitter, Flickr and YouTube in its Sandy response, but noted that "Twitter had the broadest pick up in a very immediate way
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He said MTA employees were encouraged to take photos and video while they were out inspecting lines or surveying damage
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"First to communicate changes to service then throughout the storm itself," he said, but later to let people know what they are doing to update service
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We have incoming tweets asking us questions all the time. We do not have the resources to respond to each and every questions all the time," he said. Instead, "the incoming feed is almost as important as the outgoing feed"