“It was as successful as it can be on one or two platforms,” he said. “What we wanted to do was be as effective on the digital realm as we were on TV. You need to have reach and you need universal access.”

Burton wanted to bring the program, which features unlim­ited access to children’s books and video field trips, to classrooms and on as many digital devices as possible, including tablets, cellphones and video game consoles.

But do social networking sites have any educational benefits? Aside from helping students to make new friends, do social networking sites facilitate learning? The answer seems to be that they do. The National Literacy Trust found that social networking sites and blogs help students to develop more positive attitudes toward writing and to become more confident in their writing abilities. According to one of the studies, 49 per cent of young people believe that writing is “boring.” However, students who use technology-based texts such as blogs have more positive attitudes toward writing. Whereas 60 per cent of bloggers say that they enjoy writing, only 40 per cent of non-bloggers find writing enjoyable. The study also showed that students who write blogs or maintain a profile on a social networking site tend to be more confident about their writing ability. More than 60 per cent of students who blog and 56 per cent of students who have a profile on a social networking site claim to be “good” or “very good” writers, compared with only 47 per cent of those who don’t use online formats. Having a blog also affects writing behaviour. Students who are active online are significantly more likely to keep a journal or write short stories, letters or song lyrics than those without a social networking presence. According to the ­research, 13 per cent of students have their own website, 24 per cent write a blog and 56 per cent have a profile on a ­social networking site. Of the five kinds of writing that students engaged in most regularly, four were technology based: 82 per cent of students sent text messages (77 per cent of these messages were notes, answers to questions asked in class or remarks about homework assignments), 73 per cent used instant messaging, 67 per cent sent e-mails and 63 per cent wrote on social networking sites. The study also explored why young people who lack confidence in their writing ability perceive themselves to be poor writers. Although the reasons varied with each age group, 20 per cent of the older students attributed their poor writing skills to the fact that they do not write much.

Dr. Spencer Jordan, a creative writing teacher in the School of Education at the University of Wales, notes that web ­technologies encourage young people to write confidently about things they enjoy. He notes, “When I was a kid, I used to write in exercise books kept in a drawer, but now that young people write on the web, there’s a whole ­community out there to read their work. It’s interactive, and that makes it more appealing to them.” Jordan believes that encouraging students to share their writing boosts their confidence in their writing abilities.

Despite doom-laden prophecies, texting has not been the disaster for language many feared, argues linguistics professor David Crystal.

There is increasing evidence that it helps rather than hinders literacy.

When messages are longer, containing more information, the amount of standard orthography increases. Many texters alter just the grammatical words (such as "you" and "be").

Crystal (2008: 162) also claims “children could not be good at texting if they had not already developed considerable literacy awareness”. Being able to write in text language comes after mastering standard writing. We should therefore see texting as an addition to our language, not a replacement.

This was not how it was supposed to have turned out. A number of studies have been released that suggested a negative correlation between Internet use and reading. Fortunately, those studies are now considered to have been unduly alarmist, according to several experts in the field.