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“A generation ago, a teen who couldn’t read well could still participate pretty fully in the social conversation among peers,” says Timothy Shanahan, president of the International Reading Association. “But with so much written chatter, being able to read and write have become definite social advantages. There is simply much more pressure to know how to read than in the past

“In coming years literacy will mean knowing how to choose between print, image, video, sound, and all the potential combinations they could create to make a particular point with a specific audience,” says Bronwyn Williams, associate professor of English at the University of Louisville.

Having multiple literacies, however, does not only mean being comfortable composing with a variety of media; it also means understanding how to use different facets of language in each situation. “I think we often don’t give kids enough credit with their control over language,” says Eric Paulson, associate professor of literary education at the University of Cincinnati. “They can text ‘IMHO’ on their cell phones, write ‘my own opinion is’ in a school essay, and read ‘it is my belief that your scar hurts when Lord Voldemort is near you’ without getting discombobulated.” Switching from a language appropriate for a text message to a linguistic mode more appropriate for addressing a teacher or writing an essay is a practice young people can easily be comfortable with.