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Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases.

Today's banks must be able to market to so-called digital natives - twenty-somethings who grew up with computers in the house, phones in their pockets, and a Facebook page to chronicle their exploits. For them, checking balances and paying bills online is not a convenience - it is banking. They may make the rare branch visit to address a problem, but they'd much prefer handling those issues via FaceTime, if only their banks could get their act together and make that service available.

ver the past 18 months, this was our conversation starter with many companies and individuals. Helping our clients prevent breaches or find their stolen data is our business. If you have been following information security, or even if you haven't, you have probably heard of Hold Security and our work. In October 2013, we identified a data breach with Adobe Systems. Later in December that year, we independently identified and tracked the Target breach and in February 2014 we identified over 360 million stolen credentials trafficked on the black market. Overall, Hold Security played a role in identifying and helping victims with most of the largest breaches.

Blogs, Tweets, Wikis and business/social nets give everyone in the organization the tools to work/play more efficiently, more effectively.