More results= more clicks, which translates inside more sales. 3. Improved sales= Increase in RETURN. Although there are a few digital marketing tools to choose from, videos engage people in a way that static text and images cannot. If you’re considering including videos in your marketing mix, we suggest tying videos with important keywords to increase the probability of your content showing up on the first page of google search. According to the 2011 Email marketing Industry Report: • Larger Businesses are more likely to use videos (including YouTube) than the SMBs. • Besides other social media marketing tools, nearly all marketers using +3 years of social media experience use videos. • Marketers investing 40+ hours every week in social media are a lot more focused on videos (and blogs for an extent) when compared to those investing a few hours 7 days. • When compared to help B2C companies, B2B companies are more focused on videos. • 77% marketers get indicated that YouTube/video can be a top area where they plan to increase their social media efforts in the future. Most marketers know that videos help a) boost customer interaction b) generate sales c) inspire viral sharing d) and build brand awareness. Even though, it is not necessary that every viral campaign find yourself being the next Old Spice Ad, here are some reasons why you should use videos and how they may add value to your enterprise: • Spice Up a web site: by using YouTube and other available alternatives it is possible to embed videos on your internet-site. Ensuring that the videos uploaded are easy to share can be carried out by adding a ’share this’ switch. This enables viewers to pass them along via other web 2 . 0 sites (Facebook, Twitter etc). • Applying videos in Online Promotions: Online video ads are successful in driving sales. Viewers of online video ads are most likely to visit the advertiser’s website or look for additional product information, thus increasing the likelihood of sales. • Keep in Simple: Creating a video is straightforward; however, the golden rule of digital marketing is to keep in short, basic and to-the-point. Time-strapped viewers might not have patience with longer videos. Creating 30-second to 2 minute videos will ensure your audience visits interested by avoiding info overload. • Getting Subjection: Videos that feature useful content pull traffic together with increase brand exposure. Additionally, displaying your company’s website address by adding a text box to your video is a good way to get noticed. ConclusionWith so many social media platforms available, each with its own advantages and limitations, it’s easy for marketers to attempt to fit in everything so that they can harness maximum benefits. This are frequently confusing as social media can be a crowded place. Twitter, on one hand, is perfect for giving information and engaging with customers; however, it becomes necessary to help sync Twitter with other tools if you need to get the most away from your social media marketing plan. Selecting the right social networking mix is centered on the reason for your marketing plan and also the company type. The smart approach here would firstly involve foreseeing this out and then integrating several social media platforms. how to be social media manager, social media manager madrid, how to be social media manager