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RitaSue Siegel Resources (RSSR) is the consulting and advisory firm operating at the intersection of design, brand and business for over 40 years. Our fundamental mission since 1969 has been to serve as trusted advisors to the design industry and to industry on design. We enable organizations to gain sustainable advantage by delivering leaders who drive the growth of their brands and businesses through innovation and design.

IDEO (pronounced "eye-dee-oh") is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. We envision new companies and brands and design the products, services, spaces, and interactive experiences that bring them to life. We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.