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Summers Mattingly

People Getting Rich On the web - Niche Research - 0 views

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started by Summers Mattingly on 04 Oct 13
  • Summers Mattingly
     
    There are many keyword resources out there. I like to work with Overtures since its free and easy. Keep in mind that the figures from Overture are usually filled sometimes a l..

    Hows that list coming along? You wll recall in-the first element of this series I covered obtaining a list together of ideas on your site or blog niche. Hopefully you've a sizeable set of basic categories. The following steps involve narrowing the keywords and then doing some supply and demand research.

    There are many keyword tools out there. I prefer to use Overtures since its free and easy. Keep in mind the figures from Overture are often inflated sometimes somewhat sometimes a whole lot. They fudge the numbers by counting like concerns fly and flies or as the same issue internet and affiliates get counted. Remember they make more money persuading their potential advertisers that the key phrase is common. Learn extra info on a partner link by clicking keyword management tools.

    Therefore plug-in one of the general search terms from your list. Im going to use dogs. Clicking link emperor perhaps provides cautions you might give to your friend. Listed below are the results:

    Searches done in February 2006

    Count Research Expression

    1104234 dog

    225786 breed of dog

    183180 dog training principles

    152056 dog show

    139072 dog breeders

    98321 dog name

    97021 dog education

    91172 dog picture

    88480 dog for sale

    62657 dog brushing

    56907 dog gift

    I edited a few like spy dog out for expediency. I prefer dog breeds and dog training [basics]. Seems like individuals are trying to find both quite a bit. Since we've the demand, lets look at to Google and check the present.

    Key in the precise key phrase, placing quotes around it so Google looks for just what we would like. If you place in puppy breeds, Google returns 5,59o,000 results. Look in the top of right-hand corner for this number.

    Heard of Sumantra Roy? Not likely. Hes a guy who focuses primarily on Search Engine Optimisation and certain keyword research. He has invented a formula called the Keyword Effectiveness Index or KEI to gauge the potential of the keyword. I use a simpler version of it. Here it is:

    KEI = Demand / Supply

    That's - Demand divided by Supply. The larger the KEI the better. Thus giving a basic KEI to you that ranges from 1-10. People compare this for the Richter Scale, meaning that each successive number is dramatically better compared to last number.

    Within our example above, the KEI for dog would be.04, which isnt that good.

    Dog Training Basics yields 45,600 benefits for Google. The KEI will be 4, that is terrific. Hmmwait a minute. Our lesson is concluded by that. My family friend discovered keyword research service by searching Bing. Bye. [Sound of running down the door and hallway slamming]. Only a little nerd laughter there.

    Perform a few more and see what you come up with. I did so dog name and got a of.10, which is lousy. I also tried dog present, which got me a KEI of.07.

    I usually grab the highest KEI key words and connect them back into the Overture tool and check it out again.

    Incidentally, Wordtracker does this all for you. Try it free of charge and see how easy it's. Just keep in mind that they use different sources for both supply and demand than my example above, but that shouldnt make too much of a difference.

    So now we should have a much smaller list that has some good prospects about it.

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