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With a history marked by daring, innovation and skill, the new Montblanc showroom cum exhibition space by Studio Projectiles is a cohesive blend of the brand's century-old ethos

One of the first tenets of retail design is a powerful first-look. Then comes customer engagement that can impact impulse buys. And the rest follows… Grizzo Studio tactically adopts this step-wise strategy as it designs Wolpe brand's first store, where intense colours and different textures marry organic silhouettes to weave intrigue into the shopping experience.