It does not matter what the actual reasons were and what exactly happened, but one thing is clear, it brought attention to an issue that everybody who uses social networking sites is just all very familiar with. I for myself consider it a pain to rebuild profiles and connections from scratch at every social media site again and again. It takes time and as most others, is time the only commodity I have always a shortage of. Then I look at my profiles at the different sites and how they developed over time to realize that they are all looking pretty much the same, I even hooked up with the same people at all those different sites again.