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It had to happen sooner or later. We’ve had Technorati. We’ve had TechMeme. Now we have Tweetmeme, which will track what’s hot on micro-blogging platform Twitter. The business of tracking the online conversation just a got shot in the arm with the tech equivalent of crack cocaine.

First and foremost, in the development of DP-related business models I’m seeking win-win solutions for consumers and businesses. As DP goes mainstream there will be proponents and opponents of a slew of different, important, and highly controversial aspects of DP. At the front of the line and at the top of my mind are privacy concerns. I actually think we have a chance to change privacy for the better, gain the (nearly) complete trust of consumers, and at the same time, provide businesses with better opportunities to engage in opt-in, targeted, 1-to-1 marketing. This is the holy-grail of DP IMO and the future of advertising.

This post represents a rough sketch-up of the future of DP and DP business models. It’s not quite the “sharing data between facebook and Myspace” that seems to be all the rage today. But I believe this is a realistic direction in which to head, and I think it makes a lot of sense to develop models that maintain customer privacy while sharing data in every aspect of their lives, not just on and over the Web. Furthermore, these models will help businesses employ next generation advertising that allow them to serve customers to the highest potential of the business.

Historically, online media tend to start this way. The early services, such as CompuServe, Prodigy or AOL, began as “walled gardens” before they opened up to become websites. The early e-mail services could send messages only within their own walls (rather as Facebook's messaging does today). Instant-messaging, too, started closed, but is gradually opening up. In social networking, this evolution is just beginning. Parts of the industry are collaborating in a “data portability workgroup” to let people move their friend lists and other information around the web. Others are pushing OpenID, a plan to create a single, federated sign-on system that people can use across many sites.

At Mahalo we just rolled out rolled out Microformats for relevant search result pages. So what does this mean, and what are Microformats? Well, they are data classes that help machines and people identify and export information. Data such as contacts and address information is much easier to manage, search engines can also better catalog the info. Yes a little bit of the semantic web of tomorrow….today!