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First and foremost, in the development of DP-related business models I’m seeking win-win solutions for consumers and businesses. As DP goes mainstream there will be proponents and opponents of a slew of different, important, and highly controversial aspects of DP. At the front of the line and at the top of my mind are privacy concerns. I actually think we have a chance to change privacy for the better, gain the (nearly) complete trust of consumers, and at the same time, provide businesses with better opportunities to engage in opt-in, targeted, 1-to-1 marketing. This is the holy-grail of DP IMO and the future of advertising.

This post represents a rough sketch-up of the future of DP and DP business models. It’s not quite the “sharing data between facebook and Myspace” that seems to be all the rage today. But I believe this is a realistic direction in which to head, and I think it makes a lot of sense to develop models that maintain customer privacy while sharing data in every aspect of their lives, not just on and over the Web. Furthermore, these models will help businesses employ next generation advertising that allow them to serve customers to the highest potential of the business.

WordPress got into the social networking game by absorbing BuddyPress this month. BuddyPress is a WordPress plug in set that creates a social network out of a multiple user WordPress installation (WordPress MU). Adding BuddyPress to the WordPress family is a smart move on the part of WordPress to stay fresh and relevant.

In the meantime, people who have other, more valuable projects that have been ignored and fallen by the wayside in the great quest for something only the top ten percent of computer users want. One of the most vocal advocates for Data Portability is Chris Saad, the guy who brought us Particls - a great program. Or, it could be great, if his attention wasn't elsewhere, Twittering and blogging endlessly about Data Portability.

Caring is sharing, people, especially when it comes to your personal data. Leading developers from important social-network sites joining a "data-portability" advocacy group doesn't represent history in the making. It's a marketing campaign to make everyone feel sickly sweet, knowing that these websites are so concerned about our information. Like the Care Bears, by signing on to the DataPortability Working Group, top coders like Brad Fitzpatrick, Dave Recordon, and Ben Ling have joined forces to form a group which we can only call by one name. Presenting: The Share Bears!