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it’s not so much that MySpace is losing users in droves as it is that Facebook might be gaining completely new ones

much of the split is along the demographic lines you’d expect: Facebook partners include brands targeting more tech savvy and affluent demographics: CBS, CNET, Digg, and Hulu, to name a few, while MySpace touts more mainstream partners such as AOL, Yahoo, and eBay.

What is the relationship between the RP and the OP. Problem: we want to message “Hey, these two sites are going to be tied togethr somehow.”

keep the first screen really simple; delay deeper stuff (like extended permissions) to later flows, in context

“When ‘open’ was in the term, people had security concerns,” says Max