Group items matching

in title, tags, annotations or url

First and foremost, in the development of DP-related business models I’m seeking win-win solutions for consumers and businesses. As DP goes mainstream there will be proponents and opponents of a slew of different, important, and highly controversial aspects of DP. At the front of the line and at the top of my mind are privacy concerns. I actually think we have a chance to change privacy for the better, gain the (nearly) complete trust of consumers, and at the same time, provide businesses with better opportunities to engage in opt-in, targeted, 1-to-1 marketing. This is the holy-grail of DP IMO and the future of advertising.

This post represents a rough sketch-up of the future of DP and DP business models. It’s not quite the “sharing data between facebook and Myspace” that seems to be all the rage today. But I believe this is a realistic direction in which to head, and I think it makes a lot of sense to develop models that maintain customer privacy while sharing data in every aspect of their lives, not just on and over the Web. Furthermore, these models will help businesses employ next generation advertising that allow them to serve customers to the highest potential of the business.

The news today is that Microsoft intends to join the DataPortability Project. So where’s the beef? Why are long-time influentials from all these large vendors joining the cause? What are we offering? What are we trying to do? What’s in it for them? What do they bring to the table?

First, I’d like to clarify that DataPortability is not mine. It is an initiative that was co-founded by many people who all believed that something was missing from the existing Identity/Data/Standards landscape. Something very small, but very important.

Users can now access their matchmine MatchKey, a colorful sphere that represents a person's interests, with the single-sign-on OpenID, import user preference information from Web sites, and export their MatchKey user preference information. Users can share their MatchKey with any Web site in matchmine's "media discovery network." Each time someone uses their MatchKey, it "learns" preferences and retrieves information that matches preferences.

When Facebook joined the DataPortability.org Workgroup a few weeks ago, the press described the move both as a “bombshell” as well as “brilliant PR”. In order to understand what Facebook’s decision to join actually means a little bit better, I spoke with Chris Saad, Co-Founder and Chairperson of DataPortability.org.

IF: What does it mean for companies like Facebook to “join” DataPortability.org? CS: It means they agree to engage in the conversation and work towards a blueprint for maximum interoperability between applications.

IF: Has Facebook promised to implement any particular functionality by any particular time? CS: Not yet - but once the blueprint is done we can then start asking vendors to implement things. Many other vendors have already moved quickly - in the last few weeks and months lots of vendors have been implementing OpenID, etc - these things are not unrelated.

Recently there were three vaporware announcements by Facebook, Google and MySpace each describing a way for other web sites to integrate the user profiles and friends lists from these popular social networking sites. Given that I'm a big fan of social networking sites and interoperability between them, this seemed like an interesting set of announcements. So I decided to take a look at these announcements especially given the timing of them.  

One. DataPortability.org is a volunteer, community project.

Two. DataPortability.org takes nothing for granted and does not adhere to any one gospel of portability.

Three. Warning — this is a PSA. Let’s stop demonizing PR and using “PR” in place of moron, lightweight or unproductive.

For users to have true data portability, there needs to be some consensus on both the APIs and the formats needed to transfer / represent this portable data. It may be that a number of APIs and formats are required for different scenarios. The Semantic Web is an ideal means for representing the data to be ported from social websites, in that is well suited (using vocabularies like SIOC and FOAF) to represent how people and all kinds of objects on these sites are connected together (documents, discussions, meetups, places, interests, media files - whatever). Of course other data formats may be used, but most importantly, it would be a waste of time to come up with a bunch of new formats for representing the data that needs to be portable, because a lot of work has been done on how to best provide interoperable, reusable and linked data through efforts like the Semantic Web, AtomPub and the microformats community.

A lot of you emailed me asking where to find more videos, so I'm delivering the goods. I've expanded the previous list from a paltry 17 to a remarkable 302, and I've included podcasts this time! There were so many videos I had to break them up into different categories for easier skimming. There are no duplicates, however I did place some videos into more than one category when I felt it was appropriate. This list is monstrous, enjoy.

Would a service like Matchmine fall prey to Strands’ do-it-yourself approach to providing specific ways in which individuals can use their own data portability information? Not likely. Data portability, even with the help of Strands, will still take some time to permeate online social media. And services like Matchmine will continue to evolve, and will likely find peripheral ways in which to further monetize the underlying social behavior that goes into the very use cases towards which data portability will be applied.

I always say that you have to manage you online indentity and that you have to put effort in gaining online authority. This because the online world is getting more and more integrated with the real world and as a person you have to have an online authority to become popular in networks. But there are so many social networks and it takes so much time. Well possible dataportability may help to manage all your profiles online! Just watch the video.

My last column discussed the brand utility supported entertainment model in which content providers and marketers work upstream to create customized complimentary experiences. One option would be to align this model with the open standard objectives of DataPortability.org. Their mission: to gather "existing open standards into a blueprint for a social, open, remixable Web where your online identity, media, contacts and content can follow you wherever you go."

For brands and content creators, that means conversation would truly have to be initiated by the user. The user would own the data, and the brand content offering would have to be valuable enough to warrant an exchange. In essence, brand content would be bought with "data currency."

There are brand enthusiasts who participate in campaigns on an ongoing basis. Yet each time they return, these fans must register and sign-up for the full experience. If the brand were to embrace technologies such as OpenID, not only would it provide their fans access to cross-promotional properties around that campaign, it would also provide easy access to all future campaigns. And with future potential of data portability, people could take those experiences with them, introducing content to friends and hopefully igniting passionate new fans.

Today, organizations are spending an excessive amount of time learning about OpenID, installing and configuring Open Source libraries, customizing and integrating with existing infrastructure, and maintaining the latest features and capabilities of OpenID. With the comprehensive JanRain RPX solution, a software as a service platform, you can capture all the benefits of OpenID for your website without all the hassles.

The first very simple implementations for the foaf+ssl protocol are now out: the first step in adding simple distributed security to the global open distributed decentralized social network that is emerging.

In this article we are going to be rather more practical, and less theoretical, but still too technical for the likes of many. I could spend a lot of time building a nice user interface to help make this blog a point and click experience. But we are not looking for point and click users now, but people who feel at home looking at some code, working with abstract security concepts, who can be critical and find solutions to problems too, and are willing to learn some new things. So I have simplified things as much as needs be for people who fall into that category (and made it easy enough for technical managers to follow too, I hope ).