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Data Portability and Cloud Ownership Posted July 21st, 2008 by Ross Fadner turn_ad_publisher = 2919766;turn_ad_publisher_ad_code = 2919800;turn_ad_layout = "300x250";turn_ad_publisher_channel = 2919778;turn_ad_manual_id = 24759350;<img height="1" width="1" border="0" src="http://ad.turn.com/r/error?errMsg=noiframe&adUrl=http%3A%2F%2Fad.turn.com%2Fserver%2Fads.htm%3F%26pub%3D2919766%26code%3D2919800%26cch%3D2919778%26l%3D300x250%26tmz%3D4%26area%3D1%26rnd%3D0.19900853499693383%26lmd%3D1216835834%26aid%3D24759350%26url%3Dhttp%253A%252F%252Fwww.mediapost.com%252Fblogs%252Fraw%252F%253Fp%253D671%26ref%3Dhttp%253A%252F%252Fwww.mediapost.com%252Fblogs%252Fraw%252F%253Fcat%253D16"/> In describing the state of the data portability movement, Alex Blum, CEO of KickApps, said, “we now have a situation where major Web players are vying to be the cloud—to provide the underlying technology for social graph data.” Blum duly noted that the idea scares both publishers and audiences, but Parity CEO Paul Trevithick, for one, doesn’t seem to think the Big Brother pretensions of the likes of Google are a foregone conclusion. “The point is architectural,” he said. “Facebook would say it should be us (that should be the gatekeeper of users’ data), but data goes in and doesn’t come out.” Instead, he said that, “people, themselves, as sovereign entities, should have the control.” This is the idea behind data portability: that users control their own data, and that that data is portable; i.e. it exists in many places without belonging to any of those places. As such, Trevithick said data portability would help bring about an Internet of the future where you don’t have to repeat yourself, because your data would exist in cloud that’s accessible whenever and wherever you go online.

MySpace and Google demonstrated an interesting mashup of the MySpace Data Availability API, oAuth and the iGoogle gadget specification at the oAuth Summit a couple of weeks ago. The application, which pulls the core MySpace feature set into iGoogle, is not yet publicly available, although MySpace has said to expect in in August.

This paper sets out to describe a version of infrastructure or foundation for VRM (Vendor Relationship Management) based on an alternative view on sharing information online between individuals and of online identity. It sets out to explain the strategy and tactics for design, development and adoption of tools - the Mine! and FeedMe (see glossary) - and creation of an infrastructure for other solutions - VRM (relationships with individuals and vendors, transactions), self-defined identity, authentication, data portability and hopefully many more. The aim is to equip individuals with tools to take charge of their data (content, relationships, transactions, knowledge), arrange (analyse, manipulate, combine, mash-up) them according to their needs and preferences and share them on their own terms whilst connected and networked on the web.

MySpace is essentially making key user data, including (1) Publicly available basic profile information, (2) MySpace photos, (3) MySpaceTV videos, and (4) friend networks, available to partners via their (previousy internal) RESTful API, along with user authentication via OAuth.

My last column discussed the brand utility supported entertainment model in which content providers and marketers work upstream to create customized complimentary experiences. One option would be to align this model with the open standard objectives of DataPortability.org. Their mission: to gather "existing open standards into a blueprint for a social, open, remixable Web where your online identity, media, contacts and content can follow you wherever you go."

For brands and content creators, that means conversation would truly have to be initiated by the user. The user would own the data, and the brand content offering would have to be valuable enough to warrant an exchange. In essence, brand content would be bought with "data currency."

There are brand enthusiasts who participate in campaigns on an ongoing basis. Yet each time they return, these fans must register and sign-up for the full experience. If the brand were to embrace technologies such as OpenID, not only would it provide their fans access to cross-promotional properties around that campaign, it would also provide easy access to all future campaigns. And with future potential of data portability, people could take those experiences with them, introducing content to friends and hopefully igniting passionate new fans.