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Even if you are Google, and you know every search your users do, every document they write, every chat they have - you still don’t know their facebook social graph. You don’t know their tweet stream. You don’t know the books they bought on Amazon.

it’s not so much that MySpace is losing users in droves as it is that Facebook might be gaining completely new ones

much of the split is along the demographic lines you’d expect: Facebook partners include brands targeting more tech savvy and affluent demographics: CBS, CNET, Digg, and Hulu, to name a few, while MySpace touts more mainstream partners such as AOL, Yahoo, and eBay.