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Digg has joined the DataPortability Project, a group of websites cooperating to help you securely use your data however you want. Why? Because you own your data. It’s that simple. From the start, Digg has supported the idea that you own your own data.

Digg already supports many of the open standards that let you use your data on sites other than Digg, including RSS, OPML, and hCard. We use RDF to embed the Creative Commons public domain dedication into each page. Just this week, we added MicroID, a Microformat that lets you prove to other services that you own your Digg user profile. We’ll be adding more open standards, such as OpenID, APML, OAuth, and XFN, in the coming months.

When Facebook joined the DataPortability.org Workgroup a few weeks ago, the press described the move both as a “bombshell” as well as “brilliant PR”. In order to understand what Facebook’s decision to join actually means a little bit better, I spoke with Chris Saad, Co-Founder and Chairperson of DataPortability.org.

IF: What does it mean for companies like Facebook to “join” DataPortability.org? CS: It means they agree to engage in the conversation and work towards a blueprint for maximum interoperability between applications.

IF: Who controls the direction of DataPortability.org? CS: DataPortability is managed like a wiki - participants step up to the plate and just get things done. Some of the most active participants join the Steering group to help set the direction.

Historically, online media tend to start this way. The early services, such as CompuServe, Prodigy or AOL, began as “walled gardens” before they opened up to become websites. The early e-mail services could send messages only within their own walls (rather as Facebook's messaging does today). Instant-messaging, too, started closed, but is gradually opening up. In social networking, this evolution is just beginning. Parts of the industry are collaborating in a “data portability workgroup” to let people move their friend lists and other information around the web. Others are pushing OpenID, a plan to create a single, federated sign-on system that people can use across many sites.

This is reason why Kingsley and a bunch of other people like to call the "Semantic Web" the "Linked Data Web".  Potayto-potato, it's all the same to me.  It’s cool, though.  It lets an application traverse the social graph to do its thing instead of being confined to its own network.  It allows an application on one network to access Person C’s data, on another network, by going from Person A to Person B to Person C, and then to their data.

Anyone who has been involved in Open Source software development knows that you have to have a steering group, and there has to be some hierarchy. You can't get a ship moving in any direction with 50 oars in the water each rowing in their own direction. I understand that in order to have buy-in from so many different groups, no one wants to alienate anyone, but the reference made at the meeting (and I'm sorry I forgot who made it) to OpenID was a valid one. They developed the technology, then took it out to various companies and asked for buy-in. In order to "strike while the iron is hot," the luxury of having 100 people all defining things differently and addressing different concerns before there is even a rudimentary roadmap makes the scope of the project much larger than it has to be, and slows down progress.

The world has changed. At least the marketing world. The era of mass marketing and advertisment as we knew it for many years has passed. Of course TV is not dead but it’s more and more superceded by the internet with all it’s channels for niche entertainment and self expression. Banner blindness and shrinking advertisement effectiveness have added their part. And so companies look out for other ways to reach potential and existing customers.

Add to that the success of the DataPortability Working Group which set policies and technical guidelines in how to create a World Wide Web in which data is more freely flowing around than ever before bringing us closer and closer to seamless networking experience and a semantic web.

This of course is only a glimpse of what might be necessary tomorrow. And the question is of course how far this tomorrow is away. Several things are of course available already or being worked on. The Google Social Graph API is there, blogging and commenting in Plone is worked on, Multimedia support is available, OpenID is as well (but maybe could be enhanced).Creating a social networking layer using e.g. plone.relations and membrane is not too complicated to implement and marking things up with microformats is also no magic.