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Data portability is an idea long championed, and becoming more important all the time.  As we continue to load our online lives on to various social networking sites, the concept of making it easy to get that information back off again, and re-using the information on the next big site without having to start over from scratch are compelling, reasonable, and just plain logical.  Why would you want it any other way?.

It's a good sign that DataPortability.Org is gaining traction.  It's also a good sign that Microsoft has joined.  While Microsoft certainly can't be thought of as a leader in the move to open up our data, it has been making serious strides to open up a number of its platforms, and a common vision shared by the members of DataPortability.Org could make control of our own data something closer to a reality.

I've been following the barrage of news regarding Data Portability with a mix of excitement and trepidation. I've been a proponent of OpenID, and regularly use services like PassPack to keep track of the ridiculous number of log-ins I seem to have accumulated. At the same time, I worry about what data is essentially mine, and what doesn't rightfully belong to me. I'm still not convinced that Robert Scoble owned the contact information for his 5000 "friends" on Facebook, and that is the facet of Data Portability that worries me, at least a little.

I'm finding that the more avenues I have to share my data online, the more I find myself wanting to pull what I already have out there back. I find it hard to imagine that I'm the only person who worries about the over-reaching umbrella of Google linking up to every other site who joins the Data Portability Workgroup and the sheer amount of amassed information any one entity could end up possessing about me.

It is a frustrating fact of modern internet life. Users of websites such as Facebook and Google spend hours building up and maintaining friend lists and e-mail address books, but when it comes time to move such social information to another online service, they frequently find it impossible to get their data back out. Instead, they must start re-entering their personal details from scratch.

That may soon change. Over the past year, growing numbers of influential voices have been calling for the creation of common standards for "data portability" — a move that would enable widespread sharing of social information between websites.

Supporters of data portability admit that it is still early days. "There are millions of people involved [but] there are only a relatively small number of social networking sites that are exporting," says Berners-Lee.

It had to happen sooner or later. We’ve had Technorati. We’ve had TechMeme. Now we have Tweetmeme, which will track what’s hot on micro-blogging platform Twitter. The business of tracking the online conversation just a got shot in the arm with the tech equivalent of crack cocaine.

“Today Microsoft is announcing that it has joined DataPortability.org, a group committed to advancing the conversation about the portability, security and privacy of individuals’ information online.  There are important security and privacy issues to solve as the internet evolves, and we are committed to being an integral part of the industry conversation on behalf of our users.

The goal of SocialPhysics is to give people more control over their digital identities: their online identities, personal information and social relationships.

The purpose of Identity Commons is to support, facilitate, and promote the creation of an open identity layer for the Internet -- one that maximizes control, convenience, and privacy for the individual while encouraging the development of healthy, interoperable communities.

The core idea of vendor relationship management (VRM) is simple: the more empowered individuals are when it comes to managing and using personal data – including the ability to manage their relationships with vendors – the greater the benefits to both sides.

Meanwhile, new technologies such as infocards (which create a secure “pipeline” for two parties that want to share information online) make it possible for customers to “co-manage” customer databases. Addresses and contact details can be updated in advance, so that organisations do not discover that the change has taken place too late.

Brett McDowell, executive director of Liberty Alliance, expects a high percentage of member companies to seek certification for the VPI standard. “If these programmes are put in place, there is no way this won’t change the way markets work,” he says.

Data Portability and Cloud Ownership Posted July 21st, 2008 by Ross Fadner turn_ad_publisher = 2919766;turn_ad_publisher_ad_code = 2919800;turn_ad_layout = "300x250";turn_ad_publisher_channel = 2919778;turn_ad_manual_id = 24759350;<img height="1" width="1" border="0" src="http://ad.turn.com/r/error?errMsg=noiframe&adUrl=http%3A%2F%2Fad.turn.com%2Fserver%2Fads.htm%3F%26pub%3D2919766%26code%3D2919800%26cch%3D2919778%26l%3D300x250%26tmz%3D4%26area%3D1%26rnd%3D0.19900853499693383%26lmd%3D1216835834%26aid%3D24759350%26url%3Dhttp%253A%252F%252Fwww.mediapost.com%252Fblogs%252Fraw%252F%253Fp%253D671%26ref%3Dhttp%253A%252F%252Fwww.mediapost.com%252Fblogs%252Fraw%252F%253Fcat%253D16"/> In describing the state of the data portability movement, Alex Blum, CEO of KickApps, said, “we now have a situation where major Web players are vying to be the cloud—to provide the underlying technology for social graph data.” Blum duly noted that the idea scares both publishers and audiences, but Parity CEO Paul Trevithick, for one, doesn’t seem to think the Big Brother pretensions of the likes of Google are a foregone conclusion. “The point is architectural,” he said. “Facebook would say it should be us (that should be the gatekeeper of users’ data), but data goes in and doesn’t come out.” Instead, he said that, “people, themselves, as sovereign entities, should have the control.” This is the idea behind data portability: that users control their own data, and that that data is portable; i.e. it exists in many places without belonging to any of those places. As such, Trevithick said data portability would help bring about an Internet of the future where you don’t have to repeat yourself, because your data would exist in cloud that’s accessible whenever and wherever you go online.

What does all this mean? It means we can expect the web to get itself organized, in a hurry. At stake is a significant amount of traffic from Yahoo search, and anyone else that may choose to build applications on top of this data.

Yahoo’s support for semantic web standards like RDF and microformats is exactly the incentive websites need to adopt them. Instead of semantic silos scattered across the Web (think Twine), Yahoo will be pulling all the semantic information together when available, as a search engine should. Until now, there were few applications that demanded properly structured data from third parties. That changes today.

Would a service like Matchmine fall prey to Strands’ do-it-yourself approach to providing specific ways in which individuals can use their own data portability information? Not likely. Data portability, even with the help of Strands, will still take some time to permeate online social media. And services like Matchmine will continue to evolve, and will likely find peripheral ways in which to further monetize the underlying social behavior that goes into the very use cases towards which data portability will be applied.

Who really owns your address book? Many Internet companies - like Google (GOOG, Fortune 500) and Yahoo (YHOO, Fortune 500) - say unequivocally that you do. If you sign up for free e-mail accounts on their services, you're free to take your friends with you and export your contact lists to any service that you like.

But Microsoft (MSFT, Fortune 500), while publicly embracing the idea of openness, has been saying something different behind the scenes. Since last summer, lawyers representing the company have been sending cease-and-desist letters to startups that offer new users the ability to import their Microsoft Hotmail contacts. In a move that Valley guys are deriding as ham-handed, Microsoft is offering a quid pro quo: Third-party sites can access Hotmail contacts if they make Microsoft's instant-messaging client available to their users - for 25 cents per user per year. Then the company says it will waive the fee if the sites make Messenger the exclusive in-network messaging client. Such a deal.

There is a better way, of course - though it remains to be seen whether it will work. A group of companies, aligned under the banner of the DataPortability Workgroup, is trying to craft standards that would make it easy for the data we collect online to move as freely and securely from one website to another as we do. As long as two sites abide by the DataPortability rules, they can effortlessly send anything back and forth between them - data, photos, address books. "It's safe, secure, painless," says Chris Saad, the Aussie who co-founded and chairs the DPW. Hundreds of individuals and several leading companies - including Yahoo, Facebook, Google, and even Microsoft - have signed on to the workgroup, and Saad says he's optimistic that we'll see a system in place later this year.