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The business risks for Web 3.0 are fundamentally changing with increased public scrutiny of data privacy, portability, expanded Web Services, data sharing, cloud computing, etc. New privacy laws, new technological capabilities, and new user demands have created a situation where the question most frequently cited by students of Web 3.0 implementations have asked: we understand how beneficial it is to link data and derive new improved services, knowledge about our users/customers but what about privacy, regulation from the consumer perspective?

Key questions are discussed: who owns user data? How should users be able to reuse it? Why should companies consider allowing their users' personal data to be easily transportable? The answer here is: because in the end it will bring our users/customers closer, a finding many major enterprises have realized: Nokia, etc.

“Connect. Control. Share. Remix” is the new slogan used by DataPortability Group.but it reminds me the Coriander release from Netvibes: (Re)mix the web.

Zuckerberg argues that Facebook provides something the larger web doesn’t — an undo button — which he feels is more important than data portability.

The example he offers is the Facebook news feed. As it stands if you publish something to your news feed and then decide that you want to limit who can see it by changing the privacy settings, that information is removed from your friend’s updates (assuming they no longer have the privileges necessary to access it). However, were the Facebook news feed offered as an RSS feed available outside Facebook (as we’ve often argued it should be), it would, because of the nature of RSS, no longer be retractable. Even if you changed the privacy settings and removed it from the feed, many RSS readers would already have cached or otherwise stored the post you’d like to retract.

The scuffle today between Facebook and Google has very little to do with user privacy and everything to do with user control. A huge battle is underway between Google, MySpace and Facebook around control of user profiles and, therefore, users themselves. And their three new products, Data Availability, Facebook Connect, and Friend Connect, are all designed to further that goal.

Ultimately I hope that I can keep my identity, friend list, photographs, videos and everything else that constitutes the (de)Centralized Me at any service provider that I trust (meaning I trust them to protect that data, but never go against my wishes and try to keep it to themselves if that isn’t what I want), and just tell sites like Facebook and everyone else where to grab it.