Group items tagged

On Sunday, we had a significant discussion on data portability and about the activities, responsibilities and opportunities of and for the eponymous group which has recently generated much hype and buzz but little, (as far as I’ve see) clarity and/or cogent strategy for advancing its expansive charter:

The frustration over the minimal barrier to “becoming a member” of the group (you simply have to sign up for a mailing list) and the focus on large vendors without advancing an agenda with teeth and clearly defined metrics for success was palpable. But so was the desire to make some progress, and if not come to complete agreement, to at least identify concerns shared by the majority of us and perhaps develop a strategy to deflate the hype to date and get the group moving in a productive direction.

So anyway, I do believe that there is an opportunity here and Chris Saad is correct that getting a number of the prominent players in this arena to come to the table on this topic is a feat; however, simply bringing them together without engaging with the gnarly problems and policies that have kept data portability from becoming a reality could bring more confusion and angst than benefit.

The world has changed. At least the marketing world. The era of mass marketing and advertisment as we knew it for many years has passed. Of course TV is not dead but it’s more and more superceded by the internet with all it’s channels for niche entertainment and self expression. Banner blindness and shrinking advertisement effectiveness have added their part. And so companies look out for other ways to reach potential and existing customers.

Add to that the success of the DataPortability Working Group which set policies and technical guidelines in how to create a World Wide Web in which data is more freely flowing around than ever before bringing us closer and closer to seamless networking experience and a semantic web.

This of course is only a glimpse of what might be necessary tomorrow. And the question is of course how far this tomorrow is away. Several things are of course available already or being worked on. The Google Social Graph API is there, blogging and commenting in Plone is worked on, Multimedia support is available, OpenID is as well (but maybe could be enhanced).Creating a social networking layer using e.g. plone.relations and membrane is not too complicated to implement and marking things up with microformats is also no magic.

A few months ago, we announced that we were opening the social graph and invited others to join us. An effort like that encompasses many different technology projects and all kinds of different companies; in just a few months the idea of opening up social networks has received a lot of attention. Today we're excited to share an amazing new plugin for Movable Type that allows you to aggregate, control, and share your actions around the web and we're the first to bring this sort of functionality to free and open source blogging tools.

It's worth revisiting some of the successes the openness movement has accomplished in just the past few months: Google's OpenSocial released new versions of its APIs and we hosted a wildly successful hackathon to help support the creation of new widgets for the standard. OpenID 2.0 shipped and both Google and Yahoo! are now supporting OpenID, bringing hundreds of millions of new IDs to the community. The group DataPortability.org was formed and released a video reinforcing these themes around openness. And finally, we've made good on our promise to let you show off all the services you belong to, with TypePad and Vox automatically letting you list your accounts around the web on your blogs using Microformats to link to your profiles. And as of today, the same ability is available for Movable Type.

As we explained half a year ago, we're on a mission. Like we said then, blogs change the way we communicate. Just like with TrackBack, OpenID, opening the social graph, and so much else in blogging, we're hoping that we can influence everyone else to follow our lead and move blogging forward with us. Bringing your actions around the web under your control is a fundamental next step to making all of our blogs even more powerful and expressive.

MySpace has just announced that they will be launching their developer platform on February 5th. You can pre-register now by going to http://developer.myspace.com (requires login).

rom a technology perspective, Kapur says most of the specific details will be released on the 5th, but he did emphasize that the company has maintained an open relationship with widget developers, and wants them to be able to use data from MySpace in their applications, potentially including your friend’s list. With Facebook moving to allow developers to host applications on third-party sites and DataPortability continuing to gain traction, this seems like the only way to go.

Finally, Kapur told me that the MySpace Developer Program will support Google OpenSocial from day one. This may provide a much needed boost for OpenSocial, which has received criticism for offering very little in the way of tangible products since being announced.

DataPortability.org is heading up a workgroup that will hopefully do just that. While many groups and companies are taking part in this effort, the recent addition of a few big name players has attracted a lot of attention.

WebProNews spoke with Chris Saad, the Co-Founder and Chairman of Data Portability.

First and foremost, in the development of DP-related business models I’m seeking win-win solutions for consumers and businesses. As DP goes mainstream there will be proponents and opponents of a slew of different, important, and highly controversial aspects of DP. At the front of the line and at the top of my mind are privacy concerns. I actually think we have a chance to change privacy for the better, gain the (nearly) complete trust of consumers, and at the same time, provide businesses with better opportunities to engage in opt-in, targeted, 1-to-1 marketing. This is the holy-grail of DP IMO and the future of advertising.

This post represents a rough sketch-up of the future of DP and DP business models. It’s not quite the “sharing data between facebook and Myspace” that seems to be all the rage today. But I believe this is a realistic direction in which to head, and I think it makes a lot of sense to develop models that maintain customer privacy while sharing data in every aspect of their lives, not just on and over the Web. Furthermore, these models will help businesses employ next generation advertising that allow them to serve customers to the highest potential of the business.

“Today Microsoft is announcing that it has joined DataPortability.org, a group committed to advancing the conversation about the portability, security and privacy of individuals’ information online.  There are important security and privacy issues to solve as the internet evolves, and we are committed to being an integral part of the industry conversation on behalf of our users.

Chris Saad, Chairman of the Data Portability Working Group, confirmed to me this morning that Microsoft's David Treadwell, a VP at Windows Live, will be joining the organization. Microsoft is expected to make a formal announcement in the coming days. News first leaked out via a shadowy post at Computerworld this morning.

Basically what people are saying is that it’s a bad idea to give sites your usernames/passwords when you sign up. This creates a bad anti-pattern and sets a horrible precedent for users who simply give their email user/pass to hundreds of different startups with dismal security standards making it very easy for hackers to get to your sensitive data. It’s called the “password anti-pattern”.

In my mind Flickr provides probably the best page-flow pattern. So I’m saying the PROVIDERS are making this anti-pattern possible. Facebook must make it VERY easy to export users, so must Gmail and so must Yahoo etc. This must be standardized so that containers (using Open Social terminology) can provide that data using some kind of token system, and it must also happen in a process that doesn’t ask for you user/pass. I believe that because it’s not possible, networks are leaving developers with no other option but to do screen scraping.

For users to have true data portability, there needs to be some consensus on both the APIs and the formats needed to transfer / represent this portable data. It may be that a number of APIs and formats are required for different scenarios. The Semantic Web is an ideal means for representing the data to be ported from social websites, in that is well suited (using vocabularies like SIOC and FOAF) to represent how people and all kinds of objects on these sites are connected together (documents, discussions, meetups, places, interests, media files - whatever). Of course other data formats may be used, but most importantly, it would be a waste of time to come up with a bunch of new formats for representing the data that needs to be portable, because a lot of work has been done on how to best provide interoperable, reusable and linked data through efforts like the Semantic Web, AtomPub and the microformats community.

Who really owns your address book? Many Internet companies - like Google (GOOG, Fortune 500) and Yahoo (YHOO, Fortune 500) - say unequivocally that you do. If you sign up for free e-mail accounts on their services, you're free to take your friends with you and export your contact lists to any service that you like.

But Microsoft (MSFT, Fortune 500), while publicly embracing the idea of openness, has been saying something different behind the scenes. Since last summer, lawyers representing the company have been sending cease-and-desist letters to startups that offer new users the ability to import their Microsoft Hotmail contacts. In a move that Valley guys are deriding as ham-handed, Microsoft is offering a quid pro quo: Third-party sites can access Hotmail contacts if they make Microsoft's instant-messaging client available to their users - for 25 cents per user per year. Then the company says it will waive the fee if the sites make Messenger the exclusive in-network messaging client. Such a deal.

There is a better way, of course - though it remains to be seen whether it will work. A group of companies, aligned under the banner of the DataPortability Workgroup, is trying to craft standards that would make it easy for the data we collect online to move as freely and securely from one website to another as we do. As long as two sites abide by the DataPortability rules, they can effortlessly send anything back and forth between them - data, photos, address books. "It's safe, secure, painless," says Chris Saad, the Aussie who co-founded and chairs the DPW. Hundreds of individuals and several leading companies - including Yahoo, Facebook, Google, and even Microsoft - have signed on to the workgroup, and Saad says he's optimistic that we'll see a system in place later this year.

It is a frustrating fact of modern internet life. Users of websites such as Facebook and Google spend hours building up and maintaining friend lists and e-mail address books, but when it comes time to move such social information to another online service, they frequently find it impossible to get their data back out. Instead, they must start re-entering their personal details from scratch.

That may soon change. Over the past year, growing numbers of influential voices have been calling for the creation of common standards for "data portability" — a move that would enable widespread sharing of social information between websites.

Supporters of data portability admit that it is still early days. "There are millions of people involved [but] there are only a relatively small number of social networking sites that are exporting," says Berners-Lee.

Robert Scobles ban from Facebook early this month brought up the discussion again about ownership of user data in social networks such as MySpace, Facebook and others, as well as about data portability. Robert Scoble did violate the terms of service agreement with Facebook; so much seems to be clear. What his actual motivations were for his actions are not so clear though. You can check out his version of the story at Computerworld and also 1938 Media's Loren Feldman's takes one and two on this incident as well.

It does not matter what the actual reasons were and what exactly happened, but one thing is clear, it brought attention to an issue that everybody who uses social networking sites is just all very familiar with. I for myself consider it a pain to rebuild profiles and connections from scratch at every social media site again and again. It takes time and as most others, is time the only commodity I have always a shortage of. Then I look at my profiles at the different sites and how they developed over time to realize that they are all looking pretty much the same, I even hooked up with the same people at all those different sites again.

Hello DataPortability.org It is actually looking very promising that this initiative will result into a standard that will be adopted by many social media sites. They are not going to reinvent the wheel and start creating something from scratch, but use and "mash-up" existing standards and initiative to create something new specifically aimed to solve the data portability problem.