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Now that you have Remarketing audiences and ads down to a science, let's turn our attention to bid management strategies. Remember, in PPC marketing, you have to pay for each click. The advertiser specifies a maximum cost per click that they're willing to pay, but the key here is not to buy every possible click. Rather, you want to be super picky and just cherry-pick the clicks that are the most relevant to your business. The way to do this is through bid management. The Key to Effective Bid Management: Target Your Buyer Persona:- It doesn't make any sense to remarket ads to everyone in your audience. Why? Because not everyone who visits your website is a qualified buyer. In AdWords, you can overlay user demographic information on top of your remarketing audiences to find the needles in the haystack. For example, someone from Zimbabwe could visit your site but they can't convert if you can't ship there. Here's when it comes in handy to know a thing or two about your target customer persona. You can be very picky, and just bid for the people in your audience who also meet your demographic filters. READ MORE

For small businesses, it can seem like a no-brainer to focus on attracting new customers. But cultivating customer loyalty can be even more crucial. Repeat customers help build sustainability in your business model as well as driving profit growth and expanding your base organically. So as you work on expanding your business, don't forget about Build Customer Loyalty. Here are seven ways you can do that. Tell Your Story Prioritize Customer Service Communicate Make It Personal Go Social Set up an exchange Create Connections There are multiple tools at your disposal to increase your reach by building a loyal customer base. A mixture of common sense with a dash of digital savvy can increase your profits and drive sustainable growth in your business.For More Information Visit: http://bit.ly/30tOH6N

Audyo: Create audio like writing a doc (audyo.ai). Audyo: Edit words not waveforms, switch speakers, and tweak pronunciations with phonetics (audyo.ai).

Synthesys X: Create your own versions of any image you find online (synthesys.io). Synthesys X: Synthesys X analyzes objects and patterns in any picture (synthesys.io).

Use 10Web AI Website Builder to create your website 10x faster with AI generated content and images 10Web: AI-powered WordPress platform for automated website building (10web.io).

Caspa Artificial Intelligence: Create & edit Artificial Intelligence images for your brand (caspa.ai). Caspa Artificial Intelligence: Free AI-powered image creation and editing tool for unique visuals (caspa.ai).