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Technographics for B2B companies | Account-Based Marketing for B2B Marketers - 0 views
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A Technographics company like Infotanks Media can track the tech behavior of your targeted organizations. Gain competitive advantage with a complete analysis of technology preferences to personalize marketing campaigns. Use technographics in customer profiling to understand your target audience and markets. With technographics data you can drive sales, fuel business growth, and engage in ROI-driven initiatives. Infotanks Media is the best technographics company tracking end-users for more than 15,000 software, hardware, and web applications globally through its AI & ML applications with 12 million companies and 55 million contacts. An example of technographics for effective sales processes is that it provides a complete 360-degree view of the technology stack of your key target accounts. Technographics data is a vital component of customer and client engagement in the digital age. Another example of technographics is if you require information about Salesforce users and their tools or compare organizations that prefer Medium over WordPress for their blogs, Technographics can provide the most optimal solution. Understand the technology and tools used by your target accounts using technographics in customer profiling to effectively promote your products or services based on their current technology stack. Call today for a free sample and a free consultation of technographics data from Infotanks Media, the best technographics company to optimize your sales funnels and increase revenue generation.
Who owns your address book? - 0 views
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Who really owns your address book? Many Internet companies - like Google (GOOG, Fortune 500) and Yahoo (YHOO, Fortune 500) - say unequivocally that you do. If you sign up for free e-mail accounts on their services, you're free to take your friends with you and export your contact lists to any service that you like.
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But Microsoft (MSFT, Fortune 500), while publicly embracing the idea of openness, has been saying something different behind the scenes. Since last summer, lawyers representing the company have been sending cease-and-desist letters to startups that offer new users the ability to import their Microsoft Hotmail contacts. In a move that Valley guys are deriding as ham-handed, Microsoft is offering a quid pro quo: Third-party sites can access Hotmail contacts if they make Microsoft's instant-messaging client available to their users - for 25 cents per user per year. Then the company says it will waive the fee if the sites make Messenger the exclusive in-network messaging client. Such a deal.
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There is a better way, of course - though it remains to be seen whether it will work. A group of companies, aligned under the banner of the DataPortability Workgroup, is trying to craft standards that would make it easy for the data we collect online to move as freely and securely from one website to another as we do. As long as two sites abide by the DataPortability rules, they can effortlessly send anything back and forth between them - data, photos, address books. "It's safe, secure, painless," says Chris Saad, the Aussie who co-founded and chairs the DPW. Hundreds of individuals and several leading companies - including Yahoo, Facebook, Google, and even Microsoft - have signed on to the workgroup, and Saad says he's optimistic that we'll see a system in place later this year.
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