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Who really owns your address book? Many Internet companies - like Google (GOOG, Fortune 500) and Yahoo (YHOO, Fortune 500) - say unequivocally that you do. If you sign up for free e-mail accounts on their services, you're free to take your friends with you and export your contact lists to any service that you like.

But Microsoft (MSFT, Fortune 500), while publicly embracing the idea of openness, has been saying something different behind the scenes. Since last summer, lawyers representing the company have been sending cease-and-desist letters to startups that offer new users the ability to import their Microsoft Hotmail contacts. In a move that Valley guys are deriding as ham-handed, Microsoft is offering a quid pro quo: Third-party sites can access Hotmail contacts if they make Microsoft's instant-messaging client available to their users - for 25 cents per user per year. Then the company says it will waive the fee if the sites make Messenger the exclusive in-network messaging client. Such a deal.

There is a better way, of course - though it remains to be seen whether it will work. A group of companies, aligned under the banner of the DataPortability Workgroup, is trying to craft standards that would make it easy for the data we collect online to move as freely and securely from one website to another as we do. As long as two sites abide by the DataPortability rules, they can effortlessly send anything back and forth between them - data, photos, address books. "It's safe, secure, painless," says Chris Saad, the Aussie who co-founded and chairs the DPW. Hundreds of individuals and several leading companies - including Yahoo, Facebook, Google, and even Microsoft - have signed on to the workgroup, and Saad says he's optimistic that we'll see a system in place later this year.

Chris Saad, cofounder and chair of the nonprofit ­DataPortability Project, notes that many current methods of transferring data expose users to huge security risks. For example, it's a common practice for social sites to ask users to submit the usernames and passwords for their Web-based e-mail accounts when they first sign up; an automated service can then search the network for people listed in their address books. "The door is open right now for any application that scrapes your Gmail address book to go ahead and scrape your shopping cart as well, or scrape your searches, or keep your username and password and pretend to be you," says Saad. "It's a nightmare of security, and it's something we need to solve sooner rather than later."

Existing participatory systems are designed to separately invite online user contributions in one capacity, and to aggregate collective value in another, but few environments attempt to holistically address the production of useful outcomes by moving participation towards meaningful and intelligent results. This determined focus on how best to design participatory environments to solve problems is particularly relevant given the world’s abundance of complex and urgent problems to be addressed. Methods for solving them collectively online have only begun to be explored.