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One of the things people will get wrong when trying to determine how to make a more human-shaped web for their company is sharing. Sharing is something that was left out of the business books for the last forty or fifty years. Your company isn’t set up to share. It’s not in the genetics, and as such, the people responsible for figuring out how to collaborate and do something in this whole new web are going to run into a problem quickly.

Social networks are becoming more open, more interconnected, and more distributed. Many of us in the web creation world are embracing and promoting web standards - both client-side and server-side. Microformats, standard apis, and open-source software are key building blocks of these technologies. This model can be described as having three sides/legs/arms/spokes - pick your connection: Information, Identity, and Interaction. DiSo (dee • zoh) is an umbrella project for a group of open source implementations of these distributed social networking concepts. or as Chris puts it: "to build a social network with its skin inside out". Our first target is Wordpress, bootstrapping on existing work and building out from there.

What does all this mean? It means we can expect the web to get itself organized, in a hurry. At stake is a significant amount of traffic from Yahoo search, and anyone else that may choose to build applications on top of this data.

Yahoo’s support for semantic web standards like RDF and microformats is exactly the incentive websites need to adopt them. Instead of semantic silos scattered across the Web (think Twine), Yahoo will be pulling all the semantic information together when available, as a search engine should. Until now, there were few applications that demanded properly structured data from third parties. That changes today.

I always say that you have to manage you online indentity and that you have to put effort in gaining online authority. This because the online world is getting more and more integrated with the real world and as a person you have to have an online authority to become popular in networks. But there are so many social networks and it takes so much time. Well possible dataportability may help to manage all your profiles online! Just watch the video.

Despite the valid concerns that some have with Google’s Social Graph API, I thought I would talk about the technical possibilities. My social graph may be of particular interest becuase I had used my Wordpress blog’s XFN feature to mark up the blogs I read as “muse” and my profile on at least 10 social networks as “me.” Using the Google’s Social Graph API demo you can see my extensive list of FOAF and XFN URLs. There is also a machine readable format that could be fed into a new social network to find friends on that network. (click for a larger version)