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"Miami Ad School Student Project: A Simple Solution to help New York's Empty Libraries Now that the internet is available almost anywhere, people are able to do "instant research" to learn about anything on their smartphones. The New York Public Library wants to remind New Yorkers that they are still a valuable resource, and a free service. NYPL wants to take your usual subway ads and make them into something fun and entertaining. They want to give New Yorkers something productive to do on the subway instead of their everyday people watching."