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"Today's kids connect, create, and collaborate through media. But who helps them reflect on the implications of their actions? Who empowers them to make responsible, respectful, and safe choices about how they use the powerful digital tools at their command? Our Common Sense Parent Media Education Program and our Digital Citizenship Curriculum give educators, administrators, and parents the tools and curricula they need to guide a generation in becoming responsible digital citizens. "

"The conventional wisdom in education is that any school reform--be it curriculum, instruction, assessment, or teacher professionalism--is most likely to take hold in schools that have strong leadership. The same holds true for technology. Any educator will tell you the most successful implementation of technology programs takes place in schools where the principal sees him or herself as a technology leader. "