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This is a social media search for tracking brand or product mentions on a slew of social media sites, including flickr, twitter, friendfeed, digg etc. It taps into their search APIs directly, so it's much more immediate and comprehensive than say, Google

The social media game was played for the first time at the UK National Circuit Rider Conference January 2007 following a presentation by Beth Kanter and David Wilcox. Here's David blog item and there's a report of sessions on this wiki here and here. he p

Easy management for multiple Twitter accounts and brand monitor