Managing the Digital Enterprise in Digital Markets through the internet - 12 views

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  #1 FARNAZ SHAMS on 14 Apr 11

   

  Nowdays the advantages of using internet in our dailylife is clear to everyone, the internet engage most of the people specially educated people to use it for their activities such as virtual enterprises, supply cahins and e-commerce. Michael Rappa (2007) claims digital markets help buyers and sellers to use internet servises such as exchanging or buying some insruments through the internet as one of the important managing digital enterprises and unlike the tradotional markets, the transaction between customer and seller donot need any in-person implication. Digital markets are open all around the clock, customers have opportunity to find the information of a product in different digital markets through the internet.
  
  Inaddition, there are two different ways for e-business such as Business To Consumers (B2C) like e-tailing and Consumer To Consumer (C2C) such as e-bay, in these e-business, so customers are playing an important role in digital marketing, and communication help customers to find powerfull sites forexample, E-mail, web-base, SMS create realatinship between costomers and sellers. Moreover, many systems such as ERP( Enterprise Resource Planning) system and SCM (Supply Chain Management) system pushed traditional markets into digital markets, so, collabration between traditional and digital markets have been increased sharply. It is not beyond the scope, internet makes marketing in digital marketing more competetive, so sellers should expand use of computers, data, technology, information and internet.

   

  <div class="cArrow"> </div><div class="cContentInner">Nowdays the advantages of using internet in our dailylife is clear to everyone, the internet engage most of the people specially educated people to use it for their activities such as virtual enterprises, supply cahins and e-commerce. Michael Rappa (2007) claims digital markets help buyers and sellers to use internet servises such as exchanging or buying some insruments through the internet as one of the important managing digital enterprises and unlike the tradotional markets, the transaction between customer and seller donot need any in-person implication. Digital markets are open all around the clock, customers have opportunity to find the information of a product in different digital markets through the internet. <br /> <br /> Inaddition, there are two different ways for e-business such as Business To Consumers (B2C) like e-tailing and Consumer To Consumer (C2C) such as e-bay, in these e-business, so customers are playing an important role in digital marketing, and communication help customers to find powerfull sites forexample, E-mail, web-base, SMS create realatinship between costomers and sellers. Moreover, many systems such as ERP( Enterprise Resource Planning) system and SCM (Supply Chain Management) system pushed traditional markets into digital markets, so, collabration between traditional and digital markets have been increased sharply. It is not beyond the scope, internet makes marketing in digital marketing more competetive, so sellers should expand use of computers, data, technology, information and internet.</div>

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  #2 FARNAZ SHAMS on 14 Apr 11

   

  My topic is: Managing the Digital Enterprise in Digital Markets through the internet

   

  <div class="cArrow"> </div><div class="cContentInner">My topic is: Managing the Digital Enterprise in Digital Markets through the internet</div>

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  #4 FARNAZ SHAMS on 14 Apr 11

   

  my refrence is: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.83.5607&rep=rep1&type=pdf

   

  <div class="cArrow"> </div><div class="cContentInner">my refrence is: <a href="http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.83.5607&rep=rep1&type=pdf" rel="nofollow" target="_blank">http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.83.5607&rep=rep1&type=pdf</a></div>

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  #5 FARNAZ SHAMS on 14 Apr 11

   

  The advance of internet technology in digital markets helps to most of organisms and consumers to use the benefits of electronic Information Technology (IT) in electronic markets (e-market) with the name of electronic commerce (e-commerce). Some technologies such as Electronic Data Interchange (EDI) and Electronic Funs Transfer (EFT) are using for transfering daily business documents in digital markets like purchase orders. Moreover, in Business Intelligence (BI) raw information about products are saving in company's database which all of data may about customers information, documents promotions of the company and payment methodes.
  
  
  Inaddition, there are two different ways for e-business such as Business To Consumers (B2C) like e-tailing and Consumer To Consumer (C2C) such as e-bay, in these e-business, so customers are playing an important role in digital marketing, and communication help customers to find powerfull sites forexample, E-mail, web-base, SMS create realatinship between costomers and sellers. Moreover, many systems such as ERP( Enterprise Resource Planning) system and SCM (Supply Chain Management) system pushed traditional markets into digital markets, so, collabration between traditional and digital markets have been increased sharply. It is not beyond the scope to mention internet makes marketing in digital marketing more competetive, so sellers should expand the use of computers, data, technology, information and internet in their e-markets for their own benefits.

   

  <div class="cArrow"> </div><div class="cContentInner">The advance of internet technology in digital markets helps to most of organisms and consumers to use the benefits of electronic Information Technology (IT) in electronic markets (e-market) with the name of electronic commerce (e-commerce). Some technologies such as Electronic Data Interchange (EDI) and Electronic Funs Transfer (EFT) are using for transfering daily business documents in digital markets like purchase orders. Moreover, in Business Intelligence (BI) raw information about products are saving in company's database which all of data may about customers information, documents promotions of the company and payment methodes. <br /> <br /> <br /> Inaddition, there are two different ways for e-business such as Business To Consumers (B2C) like e-tailing and Consumer To Consumer (C2C) such as e-bay, in these e-business, so customers are playing an important role in digital marketing, and communication help customers to find powerfull sites forexample, E-mail, web-base, SMS create realatinship between costomers and sellers. Moreover, many systems such as ERP( Enterprise Resource Planning) system and SCM (Supply Chain Management) system pushed traditional markets into digital markets, so, collabration between traditional and digital markets have been increased sharply. It is not beyond the scope to mention internet makes marketing in digital marketing more competetive, so sellers should expand the use of computers, data, technology, information and internet in their e-markets for their own benefits.</div>

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  #6 Mandy Burke on 16 Apr 11

   

  I think you are correct in saying that there have been great advantages (and many disadvantages) brought upon by the introduction of the Internet to society. For businesses it has made selling and tracking sales easier by having software that facilitates these processes for them. I think another way businesses can be assisted through the Internet is through customer service teams being equipped with videoconferencing software such as Skype.
  
  By providing a customer service team with Skype, they would be able to see and hear their customers. A limitation of audio only calls is that body language and visual cues are missing from the communication process (Isaacs and Tang, 1994). By introducing video conferencing a customer can choose if they would prefer to talk just on the phone or to video conference directly with the customer service representative. By choosing a video conference platform such as Skype, the customer service representative is then able to use screen sharing capabilities to guide and assist it's customer with any technical difficulties that they may be facing.
  
  Although video conferencing may not be a common method for a company to use, this functionality could be seen as a competitive advantage over other companies in their field.
  
  References:
  Isaacs, E., Tang, J. (1994). What video can and can't do for collaboration: A case study. Multimedia Systems, Vol. 2, Issue 2, pages 63 -73.

   

  <div class="cArrow"> </div><div class="cContentInner">I think you are correct in saying that there have been great advantages (and many disadvantages) brought upon by the introduction of the Internet to society. For businesses it has made selling and tracking sales easier by having software that facilitates these processes for them. I think another way businesses can be assisted through the Internet is through customer service teams being equipped with videoconferencing software such as Skype. <br /> <br /> By providing a customer service team with Skype, they would be able to see and hear their customers. A limitation of audio only calls is that body language and visual cues are missing from the communication process (Isaacs and Tang, 1994). By introducing video conferencing a customer can choose if they would prefer to talk just on the phone or to video conference directly with the customer service representative. By choosing a video conference platform such as Skype, the customer service representative is then able to use screen sharing capabilities to guide and assist it's customer with any technical difficulties that they may be facing. <br /> <br /> Although video conferencing may not be a common method for a company to use, this functionality could be seen as a competitive advantage over other companies in their field. <br /> <br /> References: <br /> Isaacs, E., Tang, J. (1994). What video can and can't do for collaboration: A case study. Multimedia Systems, Vol. 2, Issue 2, pages 63 -73.</div>

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