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home care privatization franchise brightstar nurse next door
shared by Irene Jansen on 23 Jan 12
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the increasingly competitive field of home health-care
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ripe for rapid growth
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It’s fast emerging as one of the few truly booming industries, fuelled by an aging Baby Boom population and the resulting need for home care services, along with the reality of skyrocketing public health care costs.
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Chicago-based BrightStar Care’s franchise foray into Canada as a master franchisee
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BrightStar expanded from its 229 U.S. locations north of the border this past summer
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Mr. Evans handles Eastern Canada, while Jim Jacoboni is the master franchisee for Western Canada.
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huge potential in a burgeoning industry that some estimates peg at 18% annual growth
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BrightStar plans to open about 50 franchises in the next three to five years, with 22 in Alberta and British Columbia, and 25 in Eastern Canada
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Although provincial governments are delivering some home care services directly, the private sector is moving quickly to fill in gaps in service and could even be contracted out by governments.
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Vancouver-based Nurse Next Door, which has 50 locations across Canada
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The industry is moving from a “task-based” model of service delivery to a “caring” model that focuses on quality of life
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Two of the largest sources of referrals come from hospitals and assisted living centres
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Mr. DeHart is adamant he is changing perceptions of aging from a view of depression, loneliness and fear “to one of celebration.”
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“It’s time to ditch the denture cream and start living life,” Mr. DeHart says.
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Nurse Next Door is expanding into the United States with the opening of a location in each of Colorado and Oregon by the end of this year.
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Anne Rockingham, director of international operations for BrightStar, says Canada is the first step in the company’s global expansion into other markets, such as the United Kingdom and Australia.
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Franchising has become the established method of expansion in the industry. Mr. Evans and Mr. Jacoboni will each be responsible for recruiting new franchisees to run single-or multi-unit franchise operations within their respective territories.
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“The gaps are just going to get wider,” Mr. Jacoboni says. “It’s becoming more acceptable to have a combination [of public and private sector services].”