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"Kya Bola??" is as much a call for design resolutions to curb honking, as it is to assist the evolution of the modest horn. "Kya Bola??" is a research initiative and not a competition. Inviting all creative minds to participate As the #KyaBola campaign gains ground, Psychiatrist & Cognitive Therapist Dr. Shefali Batra - one of the esteemed #ExpertPanellists on the #KyaBola jury shares behavioural nuances behind the act of honking. Check it out here

Excited to unveil the research collated via the #KyaBola campaign that has touched tangential aspects of the problem of indiscriminate honking. We look forward to your comments/ suggestions to mark this campaign as the beginning of a positive social change.

"Cross-disciplinary thinking leads to transformational ideas", opines Shanoo Bhatia, #Design #Strategist and Founder-Director of Eumo. Read what she has to say about the role of communication in relation to the #KyaBola research campaign…

In the wake of IAnD's #KyaBola research initiative, design strategist Manoj Kothari delves into reasons why bad road-manners happen in the first place! Check out how he applies design thinking to decode the premise…