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buy b2b leads generation A new lead generation process has been making its rounds in the business-to-business sector, and it's called "buy b2b leads generation." In a nutshell, this process allows businesses to target and purchase lists of leads that have been specifically generated for their products or services. The appeal of buy b2b leads generation is understandable. After all, purchasing leads lists eliminates much of the guesswork that's inherent in other lead generation strategies. You no longer have to spend time and resources generating leads through methods like content marketing or search engine optimization. 2 Types of B2B Lead Generation There are countless ways to generate leads for businesses, but there are broadly two main types of lead generation: inbound and outbound. Inbound lead generation relies on customers or clients coming to you, usually through your website or blog. This might be through signing up to a newsletter, or downloading a white paper or e-book. In other words, you provide something of value for free in return for the customer's contact information. Outbound lead generation is more traditional, and involves proactively reaching out to potential customers. This might be through cold-emailing or calling, attending trade shows and conferences, or even direct mail. The goal with outbound lead generation is to make initial contact with potential customers, and then nurture those relationships until they're ready to buy.