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High concpet digital alphabet book by de Vicq de Cumpitch. Interactive, animated and very clever!

"Free Choice Puts Learners in Control -an educational approach used at museums, zoos, and national parks. Essentially, visitors encounter multiple curated invitations that take a wide variety of forms, leaving the choice up to them. No matter their choice, the information is the same even if the method varies. The appeal of this approach is obvious. It provides the learners with choice, a powerful engagement tool for promoting learning when other factors like grades or attendance aren't as motivating."