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HTML email newsletters have come a long way in the five years since this article was first published. HTML email is still a very successful communications medium for both publishers and readers. Publishers can track rates for email opens, forwards, and clickthroughs, and thereby can measure reader interest in products and topics; readers are presented with information that's laid out like a web page, in a way that's more visually appealing, and much easier to scan and navigate, than plain text email.

Browser idiosyncracies, spam registers, and various mail clients are just some of the pitfalls that must be faced by email marketers. Make sure your HTML email gets through with Tim's essential how-to.